After being involved with marketing research projects for over a decade, I have seen my fair share of mistakes made by businesses, entrepreneurs and government organizations when conducting market research studies. Many a times organizations make some basic mistakes which often results in their poor satisfaction from market research.
I decided it’s high time to write a concise guidebook listing key mistakes to avoid if organizations wish to succeed using market research.
This book lists 15 key market research mistakes which you should definitely avoid, if you wish to succeed using market research. These mistakes are presented in order of which they need to be addressed while commissioning any new market research study. I hope this list will help you maintain your faith in market research process.
Onion is quintessential commodity which is integral part of everyday diet of most of the Indians. It’s also a commodity which is equally used by a daily wage labour as a main course with pain roti (bread) or as part of salad and various Indian curries by rich and famous eating in star hotels. It’s also the only vegetable which as the power to overthrow Governments.
Onion retail and wholesale prices in Indian market has soared in the past few months. According to recent news reports, the prices are expected to touch INR 100/Kg. making onions far costlier than most of the pulses which contain more nutrients than onions.
To analyse the increase in the price of onions we will have to first understand the trading pattern for this commodity.
The export-import (EXIM) scenario of onions is highly skewed in the favour of exports as explained below:
EXIM Scenario of Onions in India
1.1 Export Scenario for Onions
India’s export of onions was at US$ 143.36 million in 2004-05 which rose to US$ 376.39 million in 2014-15. India exported US$ 3.71 billion worth of onions during this period.
India just celebrated it’s 69th Independence day with a lot of fervor. It’s definitely a moment to celebrate for all Indians across the world but the country faced greater challenges ahead. If tackled properly then these challenges can be converted into opportunities. Without further ado let’s dive right into them.
According to the United Nations, estimated population of India is expected to cross 1353 million by year 2020. The current estimate of the population by end of 2015 is expected to touch 1282 million.
On one hand this creates a problem because we are running out of natural resources to support such a large population. But if looked at from human resource point of view this presents huge opportunities as this very same population, if managed and skilled properly; can propel India to become leading nation in every sector be it business, agriculture, science and technology etc.